/* Lato alojada en el propio sitio (SIL OFL 1.1, subconjunto latin; paquete @fontsource/lato 5.3.0) */
@font-face{font-family:'Lato';font-style:normal;font-weight:400;font-display:swap;src:url(assets/fonts/lato-latin-400-normal.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Lato';font-style:normal;font-weight:700;font-display:swap;src:url(assets/fonts/lato-latin-700-normal.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Lato';font-style:normal;font-weight:900;font-display:swap;src:url(assets/fonts/lato-latin-900-normal.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Lato';font-style:italic;font-weight:400;font-display:swap;src:url(assets/fonts/lato-latin-400-italic.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
/* Habla Conmigo — fuente ADWS (brandbook) + sistema visual */
@font-face{font-family:"ADWS";font-style:normal;font-weight:400;font-display:swap;src:url(assets/fonts/adws-400.woff2) format('woff2')}
@font-face{font-family:"ADWS";font-style:normal;font-weight:700;font-display:swap;src:url(assets/fonts/adws-700.woff2) format('woff2')}
@font-face{font-family:"ADWS";font-style:italic;font-weight:700;font-display:swap;src:url(assets/fonts/adws-700-italic.woff2) format('woff2')}
/* ============================================================
   HABLA CONMIGO — sistema visual (brandbook v2.0, ref. final)
   Rojo = solo acentos y CTAs. Secciones alternan claro/oscuro.
   Heroes siempre claros. Fuente ADWS se inyecta en el build.
   ============================================================ */
:root{
  --rojo:#C8102E; --rojo-osc:#A50D26;
  --azul:#165FCE; --azul-osc:#0f49a0;
  --blanco:#F0F0F5; --negro:#1C1917;
  --verde:#059E4C; --amarillo:#F8CB00;
  --tint:#e7e9f3;         /* respiro claro, leve tinte azulado */
  --serif:'ADWS','Georgia',serif;
  --body:'Lato',-apple-system,system-ui,'Segoe UI',sans-serif;
  --max:1200px;
  --r-card:20px; --r-img:16px; --r-input:12px;
  --shadow:0 12px 36px rgba(28,25,23,.10);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:var(--body);color:var(--negro);background:var(--blanco);
  font-size:19px;line-height:1.6;-webkit-font-smoothing:antialiased}
h1,h2,h3,h4{font-family:var(--serif);font-weight:400;line-height:1.05;margin:0}
p{margin:0 0 1em}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
.wrap{max-width:var(--max);margin:0 auto;padding:0 80px;position:relative;z-index:1}
.eyebrow{font-family:var(--body);font-weight:900;font-size:13px;letter-spacing:.14em;
  text-transform:uppercase;color:var(--rojo);margin:0 0 14px;text-align:center}
.eyebrow.blue{color:var(--azul)}
.eyebrow.dark-y{color:#b8860b}

/* ---------- botones (rojo = CTA) ---------- */
.btn{display:inline-flex;align-items:center;gap:8px;border:0;cursor:pointer;
  font-family:var(--body);font-weight:900;font-size:16px;border-radius:100px;
  padding:14px 30px;background:var(--rojo);color:var(--blanco);line-height:1;
  transition:transform .15s ease,background .15s ease}
.btn:hover{background:var(--rojo-osc);transform:translateY(-2px)}
.btn:focus-visible{outline:3px solid var(--azul);outline-offset:3px}
.btn.sec{background:transparent;color:var(--rojo);box-shadow:inset 0 0 0 2px var(--rojo)}
.btn.sec:hover{background:var(--rojo);color:var(--blanco)}
.btn.on-dark{background:var(--blanco);color:var(--negro)}
.btn.on-dark:hover{background:#f1f1f6;box-shadow:0 10px 26px rgba(0,0,0,.22)}

/* ---------- nav (píldora flotante) ---------- */
header.nav{position:sticky;top:0;z-index:60;padding:14px 20px 0;transition:padding .25s ease}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;gap:20px;
  max-width:1200px;margin:0 auto;height:66px;background:#fff;border-radius:100px;
  box-shadow:0 16px 40px rgba(28,25,23,.16),0 2px 0 rgba(28,25,23,.05);
  border:1px solid rgba(28,25,23,.06);padding:0 22px 0 26px;
  transition:height .25s ease,box-shadow .25s ease}
header.nav.scrolled{padding-top:8px}
header.nav.scrolled .wrap{height:56px;box-shadow:0 12px 30px rgba(28,25,23,.2),0 2px 0 rgba(28,25,23,.05)}
.brand{display:flex;align-items:center;flex:0 0 auto}
.brand-logo{height:24px;width:auto;display:block}
.brand-icon{height:34px;width:auto;display:none}
.navlinks{display:flex;align-items:center;gap:28px;flex:1;justify-content:center}
.navlinks a{font-weight:700;font-size:15px;color:var(--negro);opacity:.72;
  transition:opacity .15s ease,color .15s ease}
.navlinks a:not(.btn):hover{color:var(--rojo);opacity:1}
.nav .btn{flex:0 0 auto;padding:12px 24px;font-size:14px}
.navtoggle{display:none;background:none;border:0;font-size:24px;color:var(--negro);
  cursor:pointer;flex:0 0 auto;line-height:1}
@media(max-width:860px){
  header.nav{padding:12px 16px 0}
  .nav .wrap{padding:0 15px 0 18px;height:60px}
  .navlinks,.nav>.wrap>.btn{display:none}
  .navtoggle{display:block}
  .brand-logo{display:none}
  .brand-icon{display:block;height:32px}
}

/* ---------- menú fullscreen (mobile, estilo Skiper58) ---------- */
.menu-overlay{position:fixed;inset:0;background:var(--negro);color:var(--blanco);
  display:flex;flex-direction:column;align-items:center;justify-content:center;gap:22px;
  z-index:100;opacity:0;visibility:hidden;transform:translateY(-14px);
  transition:opacity .35s ease,transform .35s ease,visibility 0s linear .35s}
.menu-overlay.open{opacity:1;visibility:visible;transform:none;
  transition:opacity .35s ease,transform .35s ease}
.menu-close{position:absolute;top:22px;right:22px;background:none;border:0;color:var(--blanco);
  font-size:26px;cursor:pointer;line-height:1;padding:6px}
.menu-links{display:flex;flex-direction:column;align-items:center;gap:4px}
.menu-links a{display:block;height:1.25em;overflow:hidden;line-height:1.25;font-family:var(--serif);
  font-size:clamp(30px,8vw,52px);font-weight:400;padding:4px 2px;color:var(--blanco)}
.menu-links a .roll{display:block;transition:transform .45s cubic-bezier(.65,0,.35,1)}
.menu-links a:hover .roll,.menu-links a:focus-visible .roll,.menu-links a:active .roll{transform:translateY(-50%)}
.menu-links a .roll span{display:block;height:1.25em}
.menu-links a .roll span:last-child{color:var(--amarillo)}
.menu-links .btn{margin-top:18px;font-size:16px}
@media(prefers-reduced-motion:reduce){
  header.nav,.nav .wrap,.menu-overlay,.menu-links a .roll{transition:none}
}

/* ---------- secciones ---------- */
section{padding:96px 0;transition:background-color .4s ease}
section.tight{padding:64px 0}
.sec-tint{background:var(--tint);position:relative;z-index:1}
.sec-dark{background:var(--negro);color:var(--blanco);position:relative;z-index:1}
.sec-dark .eyebrow{color:var(--amarillo)}
h2.title{font-size:clamp(34px,5vw,52px);max-width:18ch;text-align:center;margin-left:auto;margin-right:auto;margin-bottom:18px}
h2.title.oneline{max-width:none}
.lead{font-size:18px;line-height:1.5;max-width:60ch;opacity:.9;text-align:center;margin-left:auto;margin-right:auto}

/* ---------- hero (siempre claro) ---------- */
.hero{padding:76px 0 84px;background:var(--blanco);overflow:hidden}
.hero.on-tint{background:var(--tint)}
.hero .grid{display:grid;grid-template-columns:1.12fr .88fr;gap:56px;align-items:center}
.hero h1{font-size:clamp(40px,6vw,72px);margin:14px 0 22px;text-align:center}
.hero .lead{margin-bottom:30px}
.hero .eyebrow,.hero h1,.hero .lead{text-align:left}
.hero .proof{margin-top:22px;font-weight:700;font-size:15px;display:flex;align-items:center;gap:10px;opacity:.85}
.hero .proof .stars{color:var(--amarillo);letter-spacing:2px;-webkit-text-stroke:.4px rgba(0,0,0,.2)}
/* foto real */
.photo{border-radius:var(--r-img);overflow:hidden;box-shadow:var(--shadow);background:var(--tint)}
.photo img{width:100%;height:100%;object-fit:cover;display:block}
.photo.tall{aspect-ratio:4/5}
.photo.square{aspect-ratio:1/1}
.ph-cap{font-size:12px;text-align:center;opacity:.55;padding:6px}
/* ficha técnica (clara) */
.spec{background:#fff;border:1px solid rgba(28,25,23,.12);border-radius:var(--r-card);
  padding:24px 26px;box-shadow:var(--shadow)}
.spec .row{display:flex;justify-content:space-between;gap:16px;padding:12px 0;
  border-bottom:1px solid rgba(28,25,23,.10);font-size:15px}
.spec .row:last-child{border-bottom:0}
.spec .row b{font-family:var(--serif);font-size:19px;text-align:right;line-height:1.3}
.spec .k{opacity:.6;font-weight:900;text-transform:uppercase;letter-spacing:.08em;font-size:12px}

/* ---------- marquee (azul por defecto; nunca rojo de fondo largo) ---------- */
.marquee{background:var(--azul);color:var(--blanco);overflow:hidden;padding:10px 0;position:relative;z-index:1}
.marquee.dark{background:var(--negro)}
.marquee .track{display:flex;white-space:nowrap;width:max-content;animation:scroll 52s linear infinite}
.marquee span{font-weight:900;font-size:14px;padding:0 26px;position:relative}
.marquee span::before{content:"✦";position:absolute;left:-4px;opacity:.55}
@keyframes scroll{from{transform:translateX(0)}to{transform:translateX(-50%)}}
@media(prefers-reduced-motion:reduce){.marquee .track{animation:none}}

/* ---------- cards ---------- */
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:48px}
.cards.c2{grid-template-columns:repeat(2,1fr)}
.cards.c1{grid-template-columns:minmax(0,680px);justify-content:center}
.card{background:#fff;border-radius:var(--r-card);padding:30px;box-shadow:var(--shadow);
  border-left:6px solid var(--azul);border-top:0 solid;transition:transform .22s ease,background .22s ease,box-shadow .22s ease,border-top .3s ease}
.card:hover{transform:translateY(-8px);border-top:5px solid var(--azul)}
.card.r:hover{border-top-color:var(--rojo)}
.card.g:hover{border-top-color:var(--verde)}
.card.y:hover{border-top-color:var(--amarillo)}
.sec-dark .card{background:#26221f;color:var(--blanco);box-shadow:none;border-left-color:var(--amarillo)}
.sec-dark .card:hover{transform:translateY(-6px);background:#332e29;box-shadow:0 20px 46px rgba(0,0,0,.5)}
html{overflow-x:clip}
.oneline{max-width:none}
@media(min-width:420px){.title.oneline{font-size:clamp(26px,3.33vw,36px)!important}}
@media(min-width:700px){.title.oneline{white-space:nowrap!important}}
.fa-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:30px}
.fa{background:#fff;border-radius:16px;padding:18px 20px;box-shadow:0 6px 20px rgba(0,0,0,.05)}
.fa .w{font-family:var(--serif);font-size:23px;color:var(--negro);display:block}
.fa .x{font-size:15px;color:#9a9aa2;font-weight:700;text-decoration:line-through;display:block;margin-top:4px}
.fa .ok{font-size:16px;color:var(--verde);font-weight:800;display:block;margin-top:2px}
/* Flip cards */
.fa.flip{perspective:1000px;background:transparent;padding:0;box-shadow:none;cursor:pointer;min-height:170px;outline:none}
.fa.flip .fa-inner{position:relative;width:100%;height:100%;min-height:170px;transition:transform .6s cubic-bezier(.4,.2,.2,1);transform-style:preserve-3d}
.fa.flip:hover .fa-inner,.fa.flip:focus-visible .fa-inner,.fa.flip.flipped .fa-inner{transform:rotateY(180deg)}
.fa.flip .fa-front,.fa.flip .fa-back{position:absolute;inset:0;background:#fff;border-radius:16px;padding:18px 20px;box-shadow:0 6px 20px rgba(0,0,0,.05);-webkit-backface-visibility:hidden;backface-visibility:hidden;display:flex;flex-direction:column;justify-content:center}
.fa.flip .fa-back{transform:rotateY(180deg);background:linear-gradient(135deg,#e8f5e9 0%,#c8e6c9 100%);align-items:center;justify-content:center;text-align:center}
.fa.flip .lbl{font-size:10px;font-weight:900;letter-spacing:.15em;color:var(--azul);text-transform:uppercase;display:block;margin-bottom:2px}
.fa.flip .lbl.port{color:#c8102e;margin-top:10px;opacity:.75}
.fa.flip .lbl-back{font-size:11px;font-weight:900;letter-spacing:.18em;color:var(--verde);text-transform:uppercase;display:block;margin-bottom:8px;opacity:.75}
.fa.flip .ok-big{font-family:var(--serif);font-size:28px;color:var(--verde);font-weight:800;display:block;line-height:1.1}
.fa.flip:focus-visible .fa-front{box-shadow:0 0 0 3px var(--azul)}
@media(prefers-reduced-motion:reduce){.fa.flip .fa-inner{transition:none}}
@media(max-width:720px){.fa-grid{grid-template-columns:1fr 1fr}}
@media(max-width:440px){.fa-grid{grid-template-columns:1fr}}
.rotline{font-family:var(--serif);font-size:clamp(28px,4.4vw,46px);line-height:1.15;margin:0;color:var(--negro)}
.rotator{display:inline-block;color:var(--rojo);transition:opacity .28s ease,color .28s ease}
.anim .reveal{opacity:0;transform:translateY(26px);transition:opacity .7s ease,transform .7s ease}
.anim .reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){.anim .reveal{opacity:1;transform:none;transition:none}.rotator{transition:none}}

/* ===== MOTION ampliado — 25 sept (Propuestas A, B, C) ===== */
@keyframes slideFromLeft{from{opacity:.01;transform:translateX(-40px)}to{opacity:1;transform:translateX(0)}}
@keyframes slideFromRight{from{opacity:.01;transform:translateX(40px)}to{opacity:1;transform:translateX(0)}}
@keyframes slideUp{from{opacity:.01;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}

/* Propuesta A — entrada animada del hero (una vez, al cargar) */
.anim .hero .grid>div:first-child>.eyebrow{animation:slideUp .5s ease .1s both}
.anim .hero .grid>div:first-child>h1{animation:slideFromLeft .6s ease .22s both}
.anim .hero .grid>div:first-child>.lead{animation:slideFromLeft .6s ease .34s both}
.anim .hero .grid>div:first-child>.btn{animation:slideFromLeft .6s ease .46s both}
.anim .hero .grid>div:first-child>.proof{animation:slideUp .5s ease .56s both}
.anim .hero .grid>div:last-child{animation:slideFromRight .7s ease .26s both}

/* Propuesta B — reveal ampliado al hacer scroll (mas alla de .reveal) */
.anim section:not(.hero) h2{opacity:0;transform:translateY(30px);transition:opacity .7s ease,transform .7s ease}
.anim section:not(.hero) h2.in{opacity:1;transform:translateY(0)}
.anim section:not(.hero) .eyebrow{opacity:0;transform:translateY(16px);transition:opacity .6s ease .05s,transform .6s ease .05s}
.anim section:not(.hero) .eyebrow.in{opacity:1;transform:translateY(0)}
.anim .card,.anim .svc,.anim .pain .p,.anim .pain .cta{opacity:0;transform:scale(.95) translateY(20px);transition:opacity .6s ease,transform .6s ease}
.anim .card.in,.anim .svc.in,.anim .pain .p.in,.anim .pain .cta.in{opacity:1;transform:scale(1) translateY(0)}
.anim .card.in:hover{transform:translateY(-8px)}
.anim .svc.in:hover{transform:translateY(-8px)}
.anim .svc.feat.in:hover{transform:translateY(-10px)}
.anim .pain .p.in:hover{transform:translateY(-8px)}
.anim .pain .cta.in:hover{transform:translateY(-8px)}
.anim .creds li,.anim .mods .mod,.anim .checklist li{opacity:0;transform:translateX(-20px);transition:opacity .5s ease,transform .5s ease}
.anim .creds li.in,.anim .mods .mod.in,.anim .checklist li.in{opacity:1;transform:translateX(0)}
.anim .mods .mod.in:hover{transform:translateY(-8px)}
.anim .creds li:nth-child(2),.anim .mods .mod:nth-child(2){transition-delay:.08s}
.anim .creds li:nth-child(3),.anim .mods .mod:nth-child(3){transition-delay:.16s}
.anim .creds li:nth-child(4),.anim .mods .mod:nth-child(4){transition-delay:.24s}
.anim .creds li:nth-child(5){transition-delay:.32s}

@media(prefers-reduced-motion:reduce){
  .anim .hero .grid>div:first-child>*,.anim .hero .grid>div:last-child{animation:none;opacity:1;transform:none}
  .anim section:not(.hero) h2,.anim section:not(.hero) .eyebrow,.anim .card,.anim .svc,.anim .pain .p,.anim .pain .cta,.anim .creds li,.anim .mods .mod{opacity:1;transform:none;transition:none}
  section{transition:none}
}
.stepstrip{overflow:hidden;margin-top:38px;-webkit-mask-image:linear-gradient(90deg,transparent 0,#000 7%,#000 93%,transparent 100%);mask-image:linear-gradient(90deg,transparent 0,#000 7%,#000 93%,transparent 100%)}
.stepstrip-track{display:flex;width:max-content;gap:14px;animation:scroll 34s linear infinite}
.stepstrip:hover .stepstrip-track{animation-play-state:paused}
.stepstrip .pill{display:flex;align-items:center;gap:11px;background:#fff;border-radius:100px;padding:12px 24px;font-weight:700;box-shadow:0 6px 20px rgba(0,0,0,.06);white-space:nowrap;flex:0 0 auto}
@media(prefers-reduced-motion:reduce){.stepstrip-track{animation:none;flex-wrap:wrap;justify-content:center}}
.card.r{border-left-color:var(--rojo)}
.card.g{border-left-color:var(--verde)}
.card.y{border-left-color:var(--amarillo)}
.card h3{font-size:24px;margin-bottom:8px}
.card h3{font-size:21px;margin-bottom:10px}
.card p{font-size:16px;margin:0;opacity:.9}
.card .quote{opacity:.6;font-weight:700;font-size:14px;margin-bottom:10px;color:var(--amarillo)}

/* pain grid */
.pain{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:48px}
.pain .p{background:var(--tint);border-radius:var(--r-card);padding:26px;box-shadow:var(--shadow);
  transition:transform 0.3s ease,box-shadow 0.3s ease}
.pain .p:hover{transform:translateY(-8px);box-shadow:0 24px 48px rgba(28,25,23,.18)}
.pain .p .q{font-family:var(--serif);font-size:22px;line-height:1.3;margin-bottom:10px}
.pain .p p{font-size:15px;margin:0;opacity:.85}
.pain p strong{font-weight:700;color:var(--negro)}
.pain .cta{background:var(--tint);color:var(--negro);border-radius:var(--r-card);padding:30px;box-shadow:var(--shadow);
  display:flex;flex-direction:column;justify-content:center;gap:16px;border:0;transition:transform 0.3s ease,box-shadow 0.3s ease}
.pain .cta:hover{transform:translateY(-8px);box-shadow:0 24px 48px rgba(28,25,23,.18)}
.pain .cta .q{font-family:var(--serif);font-size:25px;line-height:1.3}
.pain .cta p{font-size:15px;margin:0;opacity:.85}

/* marca-texto: amarillo en las frases, azul en el cierre; se llenan al hacer hover */
.hl,.hl-b{-webkit-box-decoration-break:clone;box-decoration-break:clone;background-repeat:no-repeat;
  transition:background-size .35s ease,background-position .35s ease,color .35s ease}
.hl{background-image:linear-gradient(var(--amarillo),var(--amarillo));background-position:0 87.5%;background-size:100% 60%;
  padding:0 3px;margin:0 -3px;border-radius:2px}
.pain .p:hover .hl{background-size:100% 100%;background-position:0 100%}
.hl-b{background-image:linear-gradient(var(--azul),var(--azul));background-position:0 100%;background-size:100% 4px;
  padding:0 4px 6px;margin:0 -4px;border-radius:2px}
.pain .cta:hover .hl-b{background-size:100% 100%;color:var(--blanco)}
h1:hover .hl,.svc:hover .hl,.card:hover .hl,.lead:hover .hl{background-size:100% 100%;background-position:0 100%}
.pain .p.lit .hl{background-size:100% 100%;background-position:0 100%}
.pain .cta.lit .hl-b{background-size:100% 100%;color:var(--blanco)}
.pain .cta .btn{white-space:nowrap}
.svc .btn.sec{color:var(--negro);box-shadow:inset 0 0 0 2px var(--negro)}
.svc .btn.sec:hover{background:var(--negro);color:var(--blanco)}
@media(prefers-reduced-motion:reduce){.hl,.hl-b{transition:none}}

/* diferenciales / valores */
.vals{display:grid;grid-template-columns:repeat(3,1fr);gap:34px;margin-top:50px}
.val .ico{width:58px;height:58px;margin-bottom:16px}
.val h3{font-size:26px;margin-bottom:10px}
.val p{font-size:16px;opacity:.9}

/* bio */
.bio{display:grid;grid-template-columns:.9fr 1.1fr;gap:52px;align-items:center}
.jesus-card{background:var(--tint);border-radius:28px;padding:44px;box-shadow:var(--shadow)}
.creds{list-style:none;padding:0;margin:0}
.creds li{display:grid;grid-template-columns:auto 1fr;gap:18px;padding:18px 0;border-top:1px solid rgba(28,25,23,.12)}
.creds li:first-child{border-top:0}
.creds .n{font-family:var(--serif);font-size:22px;color:var(--verde)}
.creds b{font-family:var(--serif);font-size:20px;font-weight:400;display:block;margin-bottom:3px;text-decoration:underline wavy transparent;text-underline-offset:6px;text-decoration-thickness:1px;transition:text-decoration-color .3s ease}
.creds li b{text-decoration-color:var(--verde)}
.creds p{font-size:15px;margin:0;opacity:.82}

/* checklist (auto-seleccion "para quien es") */
.checklist{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:1fr 1fr;gap:0 48px}
.checklist li{display:grid;grid-template-columns:auto 1fr;gap:16px;padding:16px 0;border-top:1px solid rgba(28,25,23,.12);align-items:start}
.checklist li:nth-child(1),.checklist li:nth-child(2){border-top:0}
.checklist .ck{font-family:var(--serif);font-size:22px;line-height:1.4;color:var(--verde)}
.checklist b{font-family:var(--serif);font-size:20px;font-weight:700;-webkit-text-stroke:.5px currentColor;display:block;margin-bottom:2px;
  text-decoration:underline wavy transparent;text-underline-offset:5px;text-decoration-thickness:1px;transition:text-decoration-color .3s ease}
.checklist li:hover b{text-decoration-color:var(--verde)}
.checklist p{font-size:15px;margin:0;opacity:.82}
@media(max-width:920px){.checklist{grid-template-columns:1fr}.checklist li:nth-child(2){border-top:1px solid rgba(28,25,23,.12)}}


/* servicios */
.svcs{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:50px;align-items:stretch}
.svc{background:#fff;border-radius:var(--r-card);padding:32px;box-shadow:var(--shadow);display:flex;
  flex-direction:column;border-top:0 solid var(--azul);transition:transform 0.3s ease,box-shadow 0.3s ease,border-top .3s ease}
.svc:hover{transform:translateY(-8px);box-shadow:0 24px 48px rgba(0,0,0,.12);border-top:5px solid var(--azul)}
.svc.feat{border-top-color:var(--rojo);background:#fff;box-shadow:0 16px 44px rgba(200,16,46,.16);
  transition:transform 0.3s ease,box-shadow 0.3s ease,border-top .3s ease}
.svc.feat:hover{transform:translateY(-10px);box-shadow:0 28px 56px rgba(200,16,46,.18);border-top:8px solid var(--rojo)}
.svc .tag{align-self:flex-start;background:var(--amarillo);color:var(--negro);font-weight:900;font-size:12px;
  text-transform:uppercase;letter-spacing:.08em;padding:6px 12px;border-radius:100px;margin-bottom:14px}
.svc h3{font-size:28px;margin-bottom:16px}
.svc p{font-size:16px;opacity:.9}
.svc ul{list-style:none;padding:0;margin:14px 0 24px}
.svc li{padding:7px 0 7px 26px;position:relative;font-size:15px}
.svc li::before{content:"→";position:absolute;left:0;color:var(--azul);font-weight:900}
.svc.feat li::before{color:var(--rojo)}
.svc .btn{margin-top:auto;justify-content:center}

/* módulos */
.mods{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;margin-top:50px}
.mod{background:#fff;border-radius:var(--r-card);padding:28px;box-shadow:var(--shadow);position:relative;overflow:hidden;transition:transform 0.3s ease,box-shadow 0.3s ease}
.mod:hover{transform:translateY(-8px);box-shadow:0 16px 32px rgba(0,0,0,.12)}
.mod .num{font-family:var(--serif);font-size:64px;position:absolute;top:2px;right:16px;opacity:.14}
.mod:nth-child(1) .num{color:var(--rojo)}
.mod:nth-child(2) .num{color:var(--azul)}
.mod:nth-child(3) .num{color:var(--verde)}
.mod:nth-child(4) .num{color:var(--amarillo)}

/* Propuesta E — pulse sutil en el boton del menu */
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(200,16,46,.55)}70%{box-shadow:0 0 0 10px rgba(200,16,46,0)}100%{box-shadow:0 0 0 0 rgba(200,16,46,0)}}
.nav .btn{animation:pulse 2s infinite}
.nav .btn:hover,.nav .btn:focus-visible{animation-play-state:paused}
@media(prefers-reduced-motion:reduce){.nav .btn{animation:none}}
.mod .name{font-family:var(--body);font-size:13px;font-weight:900;text-transform:uppercase;
  letter-spacing:.08em;opacity:.55;margin-bottom:6px;position:relative}
.mod h3{font-size:22px;margin-bottom:8px;position:relative}
.mod p{font-size:15px;opacity:.85;margin:0;position:relative}

/* CTA band (azul, para variar del rojo) */
.band{background:var(--blanco);text-align:center}
section[hidden]+.band{padding-top:0}
.band .box{background:var(--azul);color:var(--blanco);border-radius:28px;padding:64px 44px}
.band .box.dark{background:var(--negro)}
.band .eyebrow{color:#cfe0ff}
.band .box.dark .eyebrow{color:var(--amarillo)}
.band h2{font-size:clamp(30px,4.5vw,46px);margin-bottom:14px}
.band p{max-width:54ch;margin:0 auto 28px;opacity:.92}

/* newsletter (amarillo como acento, no fondo pleno) */
.news{background:#fff;border-radius:28px;padding:52px 46px;box-shadow:var(--shadow);border-top:8px solid var(--amarillo)}
.news h2{font-size:clamp(28px,4vw,40px);max-width:22ch;margin-bottom:14px}
.news ul{margin:18px 0 24px;padding-left:22px}
.news li{margin:6px 0;font-weight:700}
.news form{display:flex;gap:12px;flex-wrap:wrap;margin-top:10px}
.news input{flex:1 1 200px;border:1px solid rgba(28,25,23,.18);border-radius:100px;padding:14px 22px;font-family:var(--body);font-size:16px}
.news .fine{font-size:13px;opacity:.65;margin-top:14px}

/* FAQ */
.faq{max-width:820px;margin:48px auto 0}
.faq details{background:#fff;border-radius:var(--r-input);box-shadow:var(--shadow);margin-bottom:14px;overflow:hidden}
.faq summary{cursor:pointer;list-style:none;padding:22px 26px;font-family:var(--serif);font-size:21px;
  display:flex;justify-content:space-between;align-items:center;gap:16px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--rojo);font-size:26px;font-weight:400}
.faq details[open] summary::after{content:"–"}
.faq .a{padding:0 26px 24px;font-size:16px;opacity:.9}

/* footer (claro — el logo blanco para fondo oscuro está pendiente en el brandbook) */
footer{background:var(--tint);color:var(--negro);padding:70px 0 34px;border-top:1px solid rgba(28,25,23,.08);position:relative;z-index:1}
.foot{display:grid;grid-template-columns:1.4fr 1fr 1.4fr;gap:40px}
.foot .brand img{height:28px;width:auto;margin-bottom:4px}
.foot .tagline{font-family:var(--serif);color:var(--rojo);font-size:20px;font-weight:400;margin:0 0 18px;opacity:1}
.foot .maph{font-family:var(--body);font-weight:900;font-size:13px;text-transform:uppercase;letter-spacing:.1em;
  opacity:.75;margin:0 0 16px}
.foot a{display:block;padding:5px 0;opacity:.85;font-size:15px}
.foot a:hover{opacity:1;color:var(--rojo)}
.foot p{font-size:14px;opacity:.72}
.foot .news-mini input{width:100%;border:1px solid rgba(28,25,23,.18);border-radius:100px;padding:13px 18px;margin:8px 0;font-family:var(--body)}
.copy{border-top:1px solid rgba(28,25,23,.12);margin-top:44px;padding-top:24px;display:flex;
  justify-content:space-between;flex-wrap:wrap;gap:12px;font-size:13px}
.foot .who b{font-family:var(--serif);font-weight:400;font-size:19px}
.foot .who{margin:2px 0 6px}
.foot .fiscal{font-size:13px;opacity:.55;margin:0}
.foot .nl-lead{font-size:14px;opacity:.8;margin:0 0 12px}
.foot .nl-row{display:flex;gap:8px;margin-bottom:10px}
.foot .nl-row input{flex:1;min-width:0;border:1px solid rgba(28,25,23,.2);border-radius:100px;
  padding:12px 16px;font-family:var(--body);font-size:14px}
.foot .nl button{width:100%;justify-content:center}
.foot .fine{font-size:12px;opacity:.55;margin-top:10px}
.copy .left{opacity:.78}
.copy .social{display:flex;gap:22px;align-items:center}
.copy .social a{display:flex;align-items:center;gap:7px;opacity:.85;font-weight:700}
.copy .social a:hover{opacity:1;color:var(--rojo)}
.copy .social svg{width:18px;height:18px;fill:currentColor}

/* utilidades */
.center{text-align:center}
.hidden-note{background:var(--amarillo);color:var(--negro);text-align:center;font-weight:900;
  padding:10px;font-size:13px;letter-spacing:.03em}
em{font-style:italic}

/* responsive */
@media(max-width:920px){
  .wrap{padding:0 20px}
  .hero .grid,.bio{grid-template-columns:1fr;gap:36px}
  .cards,.pain,.vals,.svcs,.mods,.foot{grid-template-columns:1fr}
  .cards.c2{grid-template-columns:1fr}
  section{padding:64px 0}
  .hero .photo{max-width:420px;margin:0 auto}
  .bio .photo{max-width:360px;margin:0 auto}
}

/* cursor de punto verde (sitewide, solo con mouse real) */
.cursor-dot{position:fixed;top:0;left:0;width:14px;height:14px;border-radius:50%;background:var(--verde);pointer-events:none;z-index:9999;opacity:0;transition:opacity .25s ease;box-shadow:0 0 0 4px rgba(5,158,76,.14)}
@media(hover:none),(pointer:coarse){.cursor-dot{display:none}}
@media(prefers-reduced-motion:reduce){.cursor-dot{display:none}}

/* móvil: ritmo más compacto y tarjetas de dolor mejor separadas del fondo */
@media(max-width:920px){.pain .p,.pain .cta{border:1px solid rgba(28,25,23,.06)}}
@media(max-width:600px){
  section{padding:48px 0}
  .pain{margin-top:36px}
  .band .box{padding:48px 24px}
}
@media(max-width:480px){.eyebrow{font-size:11.5px;letter-spacing:.09em}}

/* Grupito (tarjeta destacada): trazo más alto que en las otras */
.svc.feat .hl{background-size:100% 85%;background-position:0 80%}
.svc.feat:hover .hl{background-size:100% 100%;background-position:0 100%}